Marketing Planning and Management Experts

Marketing technologies continue to evolve at a rapid pace. Three at least warrant consideration for inclusion in nearly every VAR marketing plan. They are:

1) Web Analytics - The ability to get data about each individual's surfing and search habits whenever they visit your website. By compiling thousands of visitors' information, you can tailor your website to fit your customers, which will almost always result in improved sales.

2) Search Engine Technology - Ever wanted to see your website at the top of Google's search results, instead of down on page 30? While SEO is no guarantee of success, channel lead generation activities have benefited from this strategy.  For many small-to-medium sized channel businesses, seemingly random searchers found their sites, learned more about their products and services and engaged in conversations.  This forms the foundation for new customer relationships.

3) Social Media Branding - This is more of a technique than it is a technology, however it's founded on some of the most critical technologies of our age. The technique revolves around one simple premise: Get your customers to be your free advertisers on the web through use of judicious and witty status updates and eye-catching viral media. Social media networks and viral media production can put your company on the map in a way nobody has done before.  
 If you're interested in reaping the benefit of these strategies and more, visit Circa65 online.

Effective channel sales and marketing strategies are based not only on staying abreast of technological trends, but on a sense of developments in various industries and understanding the impact of new technology. Health care, for example, is being revolutionized by the introduction of ‘telemedicine’— the ability to share medical information remotely with the aid of a mobile phone or computer.

This remarkable technology, which allows doctors real time access to surgical procedures, patient vitals, and extensive medical records, allows medical professionals to pool their resources to create the best medical care possible, regardless of geographical location.
   
Knowing where these opportunities exist and how best to take advantage of them increases the effectiveness of demand generation activities. Channel marketing plans developed by Circa65 benefit from our staying in touch - not only with the technological innovators - but with prominent thinkers and decision makers in a variety of different industries. By developing relationships, asking the right questions, and always being ready to connect a need with a supply, Circa65 creates a systematic means for channel lead generation resulting in sustained growth for resellers.
   
Understanding how businesses operate, and the dynamics of the industry they are vital components of developing new relationships and opportunities. 

As a technology reseller, you are probably trying to find unique and creative ways to make your name or brand stand out in a crowded field of competitors. Many have tried so-called "viral" marketing techniques over the last decade to embed their brand name into the collective consciousness.

Such subversive marketing was extremely successful when it first came on the scene. Unfortunately, a smarter, younger, more cynical population quickly saw the marketing techniques for what they really were, and a backlash occurred.

With the ascent of the "Web 2.0" movement and the drive towards interaction and collaboration on the Internet, it turns out that the old ways to reach out to potential customers are the best ways. In much the same way as products used to be sold by traveling salespeople walking from door to door peddling their wares, the direct approach is often the best way to start a conversation and create a lasting impression with a potential client. Social networking and micro-blogging sites like Twitter have connected companies to customers in a direct, interpersonal way that has not been seen in a long time.

By using these sites, a VAR business can proactively search for people with a need, and offer to satisfy that need faster than ever before, creating a loyal client in the process.

Circa65 has the knowledge to get you noticed as a technology reseller in this bold new marketing landscape. Contact us today to learn more about we can do to help your business.

In the space of twenty years, software that was initially developed to design 747 aircraft transformed into an innovative new tool for architects. The architects loved the aspect of 3D digital design, which allowed them to pioneer entirely new forms never before seen in their profession. Better yet, they were able to actually build them. That’s the story behind Pritzker winner Frank Gehry.

So what is the key to effective technology product marketing? Companies often create products they believe will appeal to one sector of the market, only to discover that their technology is used in entirely unexpected ways. Technology’s propensity to constantly change and grow makes it ideal for any number of applications, but being able to identify true customer needs and solve them is what drives effective marketing.


Customer focused marketing on the other hand, requires companies to create technology solutions to existing business challenges.  Solution providers, integrators, MSPs and other VAR businesses who can understand these challenges and anticipate future needs are destined to enjoy long term, successful customer relationships. 


Many vendors rightly spend their effort on creating the latest and greatest intellectual property, but aren't always successful in selling the resulting products to a dynamic marketplace. Resellers - lacking the intellectual property assets - must develop and utilize intimate knowledge of customer needs.  Circa65’s entire business is built on helping companies develop just such an awareness  and utilizing it to profitably sell the technology. Creating a great technology product does very little good if no one uses it. Thanks to intelligent, customer-focused marketing, technology can be sold.

The design and implementation of a successful marketing strategy can prove to be difficult in any business environment. Companies that provide technology based products and services present unique challenges that may be most effectively addressed through an established technology marketing agency.

It is important for businesses that are experiencing either market share loss, declining margins or sluggish growth to consider crafting a comprehensive technology marketing strategy. The process often exposes weaknesses or flaws in the business model that were previously undetected. New innovations and services with a unique value proposition can also benefit from a targeted sales and marketing approach created through a proven development process.

Outsourced marketing services such as those offered by Circa65 provide highly refined and proven solutions that present a variety of distinctive advantages. Strategies include promoting competitive differentiation, creating initiatives that maximize customer product identification, enhancing perceived value assessments, and affording sales teams with a clearly defined blueprint for reaching sales objectives.
   
A well conceived marketing initiative is critical to the growth and continuing prosperity of every technology oriented company. Contact Circa65 today and enjoy the benefits of their experience in developing technology specific targeted marketing campaigns.

VARs, or Value-Added Resellers, have become extremely prevalent in the age of the Internet. It is now extremely easy to add value to a product without any material object changing hands, without even leaving your computer. As a result, hundreds if not thousands of startup VAR Businesses have begun, each trying to grab a piece of the pie. How do you get your VAR Marketing up to par so you're on top of the game?

Research Your Customers

The best way to make your Value-Added IT Marketing Strategy work is to figure out exactly what your customers want. It can be helpful if you even focus on one or two specific customers and tailor your services toward them. To be a VAR in this day and age is to be extremely flexible, able to research and change your expertise at the drop of a hat depending on what your customers need most. But when you're beginning, you want to grab the crucial word-of-mouth marketing share. You want companies to mention you by name, and the best way to do that is to know one or two customers inside and out, and show that in your work for them.

If you need any more VAR marketing advice or consultation as you attempt to start up your Value-Added Reselling business, visit us online.

Are you a technology company looking to grow? Do you want to take your business to the next level? If you are looking to ignite your growth through new business development, Circa 65 can help you with end-to-end technology marketing services and sales support.

We are unique because we are a rare breed of marketing company: we offer both strategic marketing management that helps you plan how to reach your goal, and tactical implementation so that the you can put the plan into action. Our Company then guides you by providing support as you redefine your marketing plan over time to achieve your goals.

• We start by helping you define your business market, and identify your potential customers.
• We will then work with you to develop your desired brand and create a branding strategy. Then it is time to sell.
• We will generate leads by identifying where and how to attract your targeted customer, whether it is online, direct mail, advertising, seminars, or other media, and then provide your salespeople with the tools necessary to sell your products and services.
• Tools are not enough, so we also train your salesforce to effectively sell to your customers by facilitating open communication between your salesforce and clients.

Of course, you need to know how effective your sales and marketing efforts are. We also provide you with measurement tools and metrics specific to your business, and a metrics dashboard so you can quickly and easily capture your profitability, salesforce performance, and other key indicators.

Let Circa 65 be your outsourced marketing management function. You provide the products, services and salespeople and we will provide the marketing strategies and implementation tools to achieve your growth goals.

More and more IT buyers are turning to social media to conduct research and track down suppliers. Savvy technology resellers are getting on board with all of the major social networking websites in order to enhance and improve their overall technology marketing techniques. Social media is undoubtedly a game changer for many reasons when it comes to marketing, including:

• It allows customers to give real-time feedback about the products and services that they purchase
• It levels the playing field, allowing people to make their opinions known without having to have a well-established audience
• It makes it easier for technology resellers to keep track of which IT sales and marketing techniques are working for them - and which ones aren't
• It gives technology resellers one additional - and very powerful - way to engage in IT lead generation, especially when used in combination with traditional methods

Are You On Board Yet?

If you've been holding back on really getting into social media from a technology marketing standpoint, it might be because you just don't have the time. Skipping it altogether and not including social networking sites in your overarching IT sales and marketing scheme is a major misstep, though. In other words, you've got to get on board if you want to maintain your competitive edge.

A great way to implement a full-fledged technology marketing plan that will leave you with plenty of time to engage in social media marketing is by outsourcing the majority of it. Rather than bring yet another employee on board, strictly to manage your marketing campaign, you can outsource it and enjoy exceptional benefits for a lot less money.

Even the smallest technology reseller or solution provider harbors dreams of becoming something of a household name, at least in the worlds of those who rely on their particular services. Ideally, the name of your firm should inspire confidence in your existing customers; people should associate it with topnotch products and exceptional service.

Unfortunately, getting there is easier said than done often times - and it involves a whole lot more than simply being a first-rate business. Reseller marketing is hardly cut and dry; when properly executed, though, it can make branding work for you in a big way.

Huge corporations have the budgets to splash their name and logo across billboards, on television and just about anywhere they want to online. If you run a small technology reseller firm, you simply don't have as many options at your disposal. A healthy dose of creativity and a willingness to dedicate yourself to a longterm marketing plan can make up for your comparative lack of funds in a big way. You can't simply sit down and decide that you're ready to commit, though - you must for the future of your business - and you're probably not going to want to hire a full time marketing professional to do so.

Like so many other things these days, there are more options than ever when it comes to engaging in reseller marketing. Once you've made the decision to enhance your brand and your company's image through a carefully designed marketing plan, you can implement it in a cost effective yet sophisticated way by engaging the right firm. Click here for more information on how marketing planning and management can benefit your business.