Marketing technologies continue to evolve at a rapid pace. Three at least warrant consideration for inclusion in nearly every VAR marketing plan. They are:
1) Web Analytics - The ability to get data about each individual's surfing and search habits whenever they visit your website. By compiling thousands of visitors' information, you can tailor your website to fit your customers, which will almost always result in improved sales.
2) Search Engine Technology - Ever wanted to see your website at the top of Google's search results, instead of down on page 30? While SEO is no guarantee of success, channel lead generation activities have benefited from this strategy. For many small-to-medium sized channel businesses, seemingly random searchers found their sites, learned more about their products and services and engaged in conversations. This forms the foundation for new customer relationships.
3) Social Media Branding - This is more of a technique than it is a technology, however it's founded on some of the most critical technologies of our age. The technique revolves around one simple premise: Get your customers to be your free advertisers on the web through use of judicious and witty status updates and eye-catching viral media. Social media networks and viral media production can put your company on the map in a way nobody has done before.
If you're interested in reaping the benefit of these strategies and more, visit Circa65 online.
1) Web Analytics - The ability to get data about each individual's surfing and search habits whenever they visit your website. By compiling thousands of visitors' information, you can tailor your website to fit your customers, which will almost always result in improved sales.
2) Search Engine Technology - Ever wanted to see your website at the top of Google's search results, instead of down on page 30? While SEO is no guarantee of success, channel lead generation activities have benefited from this strategy. For many small-to-medium sized channel businesses, seemingly random searchers found their sites, learned more about their products and services and engaged in conversations. This forms the foundation for new customer relationships.
3) Social Media Branding - This is more of a technique than it is a technology, however it's founded on some of the most critical technologies of our age. The technique revolves around one simple premise: Get your customers to be your free advertisers on the web through use of judicious and witty status updates and eye-catching viral media. Social media networks and viral media production can put your company on the map in a way nobody has done before.
If you're interested in reaping the benefit of these strategies and more, visit Circa65 online.
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