As a technology reseller, you are probably trying to find unique and creative ways to make your name or brand stand out in a crowded field of competitors. Many have tried so-called "viral" marketing techniques over the last decade to embed their brand name into the collective consciousness.
Such subversive marketing was extremely successful when it first came on the scene. Unfortunately, a smarter, younger, more cynical population quickly saw the marketing techniques for what they really were, and a backlash occurred.
With the ascent of the "Web 2.0" movement and the drive towards interaction and collaboration on the Internet, it turns out that the old ways to reach out to potential customers are the best ways. In much the same way as products used to be sold by traveling salespeople walking from door to door peddling their wares, the direct approach is often the best way to start a conversation and create a lasting impression with a potential client. Social networking and micro-blogging sites like Twitter have connected companies to customers in a direct, interpersonal way that has not been seen in a long time.
By using these sites, a VAR business can proactively search for people with a need, and offer to satisfy that need faster than ever before, creating a loyal client in the process.
Circa65 has the knowledge to get you noticed as a technology reseller in this bold new marketing landscape. Contact us today to learn more about we can do to help your business.
Such subversive marketing was extremely successful when it first came on the scene. Unfortunately, a smarter, younger, more cynical population quickly saw the marketing techniques for what they really were, and a backlash occurred.
With the ascent of the "Web 2.0" movement and the drive towards interaction and collaboration on the Internet, it turns out that the old ways to reach out to potential customers are the best ways. In much the same way as products used to be sold by traveling salespeople walking from door to door peddling their wares, the direct approach is often the best way to start a conversation and create a lasting impression with a potential client. Social networking and micro-blogging sites like Twitter have connected companies to customers in a direct, interpersonal way that has not been seen in a long time.
By using these sites, a VAR business can proactively search for people with a need, and offer to satisfy that need faster than ever before, creating a loyal client in the process.
Circa65 has the knowledge to get you noticed as a technology reseller in this bold new marketing landscape. Contact us today to learn more about we can do to help your business.
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