Circa65

In the space of twenty years, software that was initially developed to design 747 aircraft transformed into an innovative new tool for architects. The architects loved the aspect of 3D digital design, which allowed them to pioneer entirely new forms never before seen in their profession. Better yet, they were able to actually build them. That’s the story behind Pritzker winner Frank Gehry.

So what is the key to effective technology product marketing? Companies often create products they believe will appeal to one sector of the market, only to discover that their technology is used in entirely unexpected ways. Technology’s propensity to constantly change and grow makes it ideal for any number of applications, but being able to identify true customer needs and solve them is what drives effective marketing.


Customer focused marketing on the other hand, requires companies to create technology solutions to existing business challenges.  Solution providers, integrators, MSPs and other VAR businesses who can understand these challenges and anticipate future needs are destined to enjoy long term, successful customer relationships. 


Many vendors rightly spend their effort on creating the latest and greatest intellectual property, but aren't always successful in selling the resulting products to a dynamic marketplace. Resellers - lacking the intellectual property assets - must develop and utilize intimate knowledge of customer needs.  Circa65’s entire business is built on helping companies develop just such an awareness  and utilizing it to profitably sell the technology. Creating a great technology product does very little good if no one uses it. Thanks to intelligent, customer-focused marketing, technology can be sold.